Aathun, an initiative born to safeguard and support the Rajasthani folk musicians. When the lockdown was in place due to Covid-19, it rendered a lot of people penniless. The restrictions on travel worsened the plight of folk artists. Tourism for them was indirectly the only major source of earning. Their dedication and artistry in folk music also earned them shows once in a while. But even this is now underwater. Additionally, they do not have the privilege to work from home.
How can we, as responsible tourists, do our bit?
What is Aathun?
Aathun is an initiative undertaken and supported by Rajasthan Studio. It aims at safeguarding the folk musicians and artists of Rajasthan. Also, the gap bridges between the folk artists and their audience. (Rajasthan Studio is an experiences hub that connects you from artists across India.)
How does Aathun add value to folk artists?
Our artists are connoisseurs of Rajasthani folk instruments and music. Additionally, their only wish is to reconcile with their music. Keeping this factor in mind, Aathun contributes to:
- Their Increased Earnings
- Social Capital
- Recognition
- Connecting them to a global audience
- National & Global protection
- Empowerment
- Safeguarding the dying art and heritage
Contribute to the folk musicians
Aathun has a pay as you like model where the corporates and individuals have the liberty to pay as per their convenience. The contributor derives satisfaction from a live experience and simultaneously commit to a cause. Also, the payment model has no minimum or maximum ceiling. The companionship of a lifetime is promised. The display of the QR code enables direct payment to the folk artist. The transparency is throughout ensured that where the money is utilized. For the corporates, this is the best way to utilize their money on CSR.
Aathun welcomes everyone to be a part of this journey of artists. Stay updated with our upcoming events here.
